There are striking parallels between the uncontrolled, greed-driven, anything-goes operations and excesses on Wall Street, with its misrepresentation of material assets in the form of disadvantaged financial instruments, and those in the NCAA’s college sports business, with its misrepresentation of material assets in the form of disadvantaged academic instruments — so-called student-athletes. In articles exploring the roots of America’s financial crisis, there has been a mantra-like repetition of transparency, accountability, oversight as a path to help ensure business integrity. This could very well mean more intense scrutiny and rule-setting to curb excessive commercialization and corruption in college sports.