Over the years the NCAA cartel evolved a modus operandi that has proved to be eminently successful at expanding its commercial interests in the big-time college sports entertainment business while maintaining its tax-exempt status as an institution of higher education and thwarting significant reform. The latter has been accomplished by creating illusions of reform as well as co-opting several reform-minded organizations, using presidents, governing boards, and lobbyists to help maintain the status quo..

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