The role of a collegiate athletic director has never been more complex. With seismic shifts in the NCAA landscape, including the rapid rise of Name, Image, and Likeness (NIL) legislation, the proliferation of collectives, and the new reality of revenue sharing resulting from the landmark House v. NCAA settlement, the traditional playbook is obsolete. This session is essential for anyone—inside or outside the industry—who wants to understand the profound concerns and daily struggles of athletic directors. We will explore the delicate balance of managing new financial models, navigating the chaotic NIL environment, upholding gender equity, and maintaining the integrity of all athletic programs while building a competitive and sustainable future for college athletics. This is a must-attend session for anyone who wants to question what is needed to both take better care of athletes and sustain this new model for all sports and all athletes.
