The House/Hubbard/Carter v NCAA settlement has raised concerns among many that colleges and universities could soon pay athletes directly, particularly in revenue-generating sports, through NIL and revenue-sharing arrangements with the majority of these payments going to football and basketball players. These payments are poised to nearly double due to Title IX gender equity obligations, and they would come on top of existing scholarships tethered to education. Historically, when basketball and football costs rise, other sports, particularly Olympic and non-revenue sports, often face budget cuts or program elimination. Our panelists confront these possible developments:
- How the U.S. can continue to excel on the international sports stage and uphold its reputation as a sporting nation.
- Measures that should be taken to preserve the status as a leader in global sports.
- Elite sport development models that can be utilized outside the educational space.
- How college sports can continue to support the Olympic development pipeline.
- How government, professional leagues, and national sport governing bodies can exercise greater responsibility to enhance Olympic athlete development.
- How elite sport embedded in the USA educational system can continue to produce outstanding Olympic performers.
- Whether the predicted potential upheaval from NIL and revenue sharing can be a positive catalyst to change American elite sport development.