Increased television exposure allows previously lower-level competitors to recruit against traditional football powers. Also, NCAA limits on the number of football scholarships have created greater parity among the big-time football programs each of which is competing for ‘food’ in the form of talented recruits as they strive to swim in the ocean of money generated by the college sports entertainment businesses. Consequently, there is ever growing pressure to recruit athletically talented students, even efforts to get commitments from ever younger athletes – even down to the 6th grade. It’s a shady recruiting game driven by the pressure on coaches and schools to win at any cost in the college sports entertainment business where fame, glory and big money apparently go to the best cheaters (those that cheat, get results, and don’t get caught).
