Top leaders in sports broadcasting dissect the seismic shifts shaping college athletics. From the landmark Kaplan Report, to NIL legislation, to the House v. NCAA settlement allowing direct athlete pay, we’re in a new world. Our panelists explored the new media landscape as well as how the findings of the landmark Kaplan Report—which revealed the NCAA’s systematic undervaluing of women’s sports—stand in stark contrast to the new revenue-sharing formulas of the House v. NCAA settlement. Do these new deals, which allow for direct athlete payments, truly reflect the surging value of women’s sports and the women’s sports market? Do they simply perpetuate past inequities in how revenue is allocated to women athletes? The new revenue-sharing models risk solidifying a financial structure that is built on the undervaluing of women’s sports, posing significant legal and ethical questions. Panelists shared their insights on how this evolving landscape is creating unprecedented opportunities and challenges for media companies, institutions, and athletes alike and how this focus on equity and value will drive the next generation of growth in college athletics.