Join top leaders in sports broadcasting as they dissect the seismic shifts shaping college athletics. From the landmark Kaplan Report, to NIL legislation, to the House v. NCAA settlement allowing direct athlete pay, we’re in a new world. This webinar will explore the new media landscape as well as how the findings of the landmark Kaplan Report—which revealed the NCAA’s systematic undervaluing of women’s sports—stand in stark contrast to the new revenue-sharing formulas of the House v. NCAA settlement. Do these new deals, which allow for direct athlete payments, truly reflect the surging value of women’s sports and avoid perpetuating the historical inequities highlighted by the Kaplan Report? While revenue-sharing models are currently being implemented at institutions, proceeding without proper valuation creates a significant legal and ethical risk of solidifying a financial structure built on the undervaluing of women’s sports. Our panelists will share their insights on how this evolving landscape is creating unprecedented opportunities and challenges for media companies, institutions, and athletes alike. Join us to learn how this focus on equity and value will drive the next generation of growth in college athletics.
